Revitalizing Dalongdong Shopping District Plan
In order to enable sustainable development in the Dalongdong shopping district, our team combined the three strengths of local organizations, youth entrepreneurship and local residents to create an image for the shopping district, market the regional characteristics, and integrate interactive participation to develop the main features of shopping district.
Building the main features of the shopping district
Our team linked the temple street feature of Dalongdong with the shopping district, and connected the surrounding Yanping N. Rd. Eatery and Shopping District to promote traditional Taiwanese rice dish culture. Also, a new logo was selected in an open audition to redesign the district banner with the main features of the shopping districts.
Bringing people into the shopping district
Our team incorporated the story of the local cultural history to the street tours of the area, and provided guide maps of the shopping district for the public, detailed information of local attractions, transportation, cultures, shop locations, and travel plans, while an annual activities list of the district marketed the promotion of the events. In addition, revitalizing the Dalongdong shopping district was achieved by organizing various street tours and market fairs.
Marketing the Dalongdong District
Using the local attractions, cultures and shops in Dalongdong as a foundation, our creative and design teams, as well as featured stores, were stationed in the district, and through integrative marketing techniques, the features of the shopping district increased the length of stay of visitors, and gave the shopping district a brand new image.
Our team operated the Facebook page of the “Dalongdong Shopping District Platform for Citizens” in 2015, to announce events, introduce Dalongdong culture and featured shops, and provided a platform to communicate with the public and generate new ideas. Moreover, this led to a consensus of the local community on the district’s development, and promoted autonomy to the development and management of the shopping district by the locals.
Execution year: 2015
Authorizing Agency: Taipei City Office of Commerce
Keywords: revitalizing shopping district